SiteMap •  Links • Search        
 Like us in Facebook Follow us on Twitter Subscribe to our RSS feeds View mobile edition of our website. Receive updates in e-mail.
       

Headlines

Boosting Our Economy and Sustaining Economic Growth
Through Tourism
                                                                       

                                                                                                Filipino Version
by Jose Ramon G. Albert, Ph.D.1

Boosting Our Economy and Sustaining Economic Growth  Through Tourism With the goal of bringing in more foreign tourists to our country, the Department of Tourism (DOT) aggressively launched a global tourism campaign with the catchy slogan “It’s more fun in the Philippines.”  Domestic travel has also been strongly encouraged among our countrymen, especially as it is relatively much cheaper to fly these days. Several months ago, I asked a taxi driver in Singapore (during a private visit there) what he has heard about the Philippines. The cab driver mentioned that he has heard about Cebu (likely because of the Gokongwei-run airline that has truly made flying cheaper with all its budget fares). 

The attention given to our country by the international community is not limited to the Philippines’ stellar economic performance.  Several tourist spots in our country have also gotten noticed, such as The Farm at San Benito in Batangas and the El Nido Resorts in Palawan. The Farm was awarded the Best Medical Wellness Resort worldwide at the International Tourismus Borse held in March 2013 in Berlin, Germany while the El Nido Resorts was given the Community Benefit Award by the World Travel and Tourism Council held in April 2013 at Abu Dhabi.    

Tourism is being viewed by our economic planners as one of the key prospects of sustained economic growth, as the tourism sector contributes to foreign exchange receipts and jobs generation.  In fact, the National Statistical Coordination Board (NSCB) noted in our recent release of official poverty statistics for the first semester of 2012, that  among all the regions in the country, Caraga had a significant drop in the household poverty incidence from the first semester of 2009 (43.3 percent) to the first semester of 2012 (34.1 percent).  The National Economic and Development Authority (NEDA) attributes this drop to the rising tourism industry. Thus, in the 2011-2016 Philippine Development Plan (PDP) of NEDA, tourism has been identified as a priority sector. The National Tourism Development Plan (NTDP) of DOT also provides a number of targets for the tourism sector. It has been recently reported in the news that government intends to spend PhP 29 billion in tourism infrastructure expenditures, for this year (PhP 12 billion) and next year (PhP 17 billion). Clearly, these efforts to boost tourism should not depend on the national government and local governments alone.  The private sector needs to make serious investments. But as government works hand in hand with the private sector, it is important to also examine some statistics on tourism.

Visitor arrivals continues to increase

Based on the latest statistics of DOT, visitor arrivals (which includes both foreign visitors and overseas Filipinos) reached the 4 million mark for the first time, reaching 4,272,811 visitors in 2012, almost hitting the target of 4.5 million visitors for the year.  In fact in the last three years,   the number of visitor arrivals has been on an increasing trend, 16.7 percent growth in 2010, 11.3 percent in 2011, and 9.1 percent in 2012.  (Table 1)

The highest contributor to visitor arrivals in 2012 was East Asia, which accounted for 2,038,987 visitors, which is nearly half (47.7 percent) of the total visitor arrivals for the year.  Next was North America, with 778,162 visitors or 18.2 percent while our neighboring countries in the ASEAN region accounted for 375,190 visitors or 8.8 percent. (Table 2)

The top three countries where the visitors came from were Korea, accounting for 1,031,155 visitors or 24.1 percent of the visitor arrivals, USA with 652,626 visitors or 15.3 percent, and Japan with 412,474 visitors or 9.6 percent. These three countries also occupied the first three places in terms of volume of visitors to the country in 2011.  Among the top 12 countries by volume of tourists in 2012, Malaysia had the highest growth of visitor arrivals to the country at 24.8 percent, followed by Taiwan at 19.1 percent and Australia at 12.0 percent. (Table 2)

While the visitor arrivals to our country have improved over the recent years, these figures are lower in comparison with some of our neighboring countries.  Data show that the Philippines has still a lot of catching up to do if we want to be competitive in the global tourism scene.  Among the eight countries in the ASEAN, the Philippines came in only at seventh place.  Malaysia had the highest level of visitor arrivals in 2011 at 24,714,000, with a share of 25.4 percent.  Second was Hong Kong with 22,316,000 visitors or 23.0 percent and third was Thailand with 19,230,000 visitors or 19.8 percent.  Malaysia and Hong Kong have been consistently in the first two places throughout the years. (Tables 3a and 3b)

In terms of expenditure, the average daily expenditure of the visitors in 2012 amounted to US$92.99, with accommodation as the highest at US$27.26 per day, followed by food/beverage at US$23.73, and shopping at US$20.61.  For 2011, the average daily expenditure was US$91.88, with shopping as the highest at US$25.81 per day, followed by food/beverage at US$22.85 and accommodation at US$22.82.  Length of stay of the visitors in the country averaged 9.6 nights in 2012 and 8.0 nights in 2011. In terms of total  receipts, the DOT estimates showed that visitor receipts in 2012 was US$3.8 billion, higher by 27.5 percent compared to US$3.0 billion in 2011.  (Table 4)

Looking at the monthly trends, 2012 data show that the peak months for visitors which include foreign visitors and overseas Filipinos are during the months of December with 442,088 visitors, January with 411,064 visitors, and July with 376,948 visitors.  These same months hold true for 2011, with December as the highest, followed by the months of July and January.  (Table 2)

When asked what things are liked most about the Philippines, a little more than half (52.6 percent) of the visitors in 2012 cited "warm hospitality and kindness of people".  Next is  "beautiful sceneries/nice beaches" cited by a little less than one fourth (22.6 percent), with the rest attributing other reasons, such as good food/liquor/fruits, able to see relatives/friends, good place for relaxation, and good climate.  On the other hand, about a quarter (24.6 percent) of the tourists cited "heavy traffic" as the thing disliked most about the Philippines, followed by air/water pollution/dirty environment cited by about a fifth (17.3 percent).  Other reasons include poverty/beggars/ unemployment and rainy/humid/bad weather among other things.  These responses of the visitors  followed almost the same ranks as in the previous year.  (Table 4)

Domestic tourism also on the rise; top major destinations identified

Based on the report of DOT, domestic travelers in 2011 reached 21,047,604 or an increase of 23.6 percent from 17,030,447 in 2010.  The top five destinations of local travelers in 2011 region wise were CALABARZON at 5,048,727, Bicol at 2,671,572, Western Visayas at 1,888,237, Northern Mindanao at 1,579,227, and Central Luzon with 1,557,746 travelers.  By province, the local tourists chose to go to Laguna with 2,650,962 tourists, Camarines Sur with 1,979,217 tourists, Cavite with 1,767,025 tourists, Zambales with 1,134,221 tourists, and Cebu with 1,111,296 tourists. (Table 5

For long holiday weekends during the period April to September 2010, results from the 2010 Household Survey on Domestic Visitors (HSDV) of the National Statistics Office (NSO) and the DOT showed that the Filipinos who traveled the most was during the Holy Week in April, with 1,306,000 travelers.  Second was during Labor Day in May, with 903,000 travelers and third was during the celebration of Eid al-Fitr in September, with 582,000 travelers. (Table 6)

Data from DOT also showed that there was a total of 26,233,017 travelers (foreign travelers, overseas Filipinos and domestic travelers) in the country in 2011 or an increase of 20.3 percent from 21,808,657 travelers in 2010.   The top five destinations by region were CALABARZON with 5,390,742 travelers, followed by Bicol  with 3,413,610 travelers, Metro Manila with 2,727,457 travelers, Central Visayas with 2,610,757 travelers, and Western Visayas with 2,453,691 travelers.  Among the provinces, Laguna was the top destination, followed by Camarines Sur, Cebu, Cavite, and Zambales.  For foreign travelers alone, the top five major destinations in 2011 include Cebu, Camarines Sur, Boracay, Laguna and Bohol. (Table 5)

The regions with the largest increases in number of total visitors from 2010 to 2011 include Central Luzon (189.1 percent), Eastern Visayas (157.6 percent), CALABARZON (45.7 percent), Caraga (21.2 percent), and Western Visayas (16.9 percent). In the case of Caraga, there was a large increase of domestic travelers in Agusan del Sur, from 8,731 in 2010 to 70,900 in 2011, where Lolong, the world’s largest crocodile in captivity, stayed after it was captured in September 2011. Lolong has become a tourism draw, generating some revenues for the region, but unfortunately, the crocodile died in February this year. Aside from Lolong, the other attraction in the region is Siargao Island in Surigao del Norte, where the number of tourists went up by 23.9 percent.   (Table 5)

As previously mentioned, according to NEDA, the  tourism sector may have played a major role in the reduction of poverty in the Caraga region.  Looking at the data for Caraga from the Labor Force Survey of NSO, there was a 3.4 percent increase in the number of employed persons in April 2011 at 1,014,000 from 981,000 in April 2010.  Similarly, a 3.3 percent increase was recorded in April 2012, with 1,047,000 employed persons.  Unemployment rate was estimated to be 4.9 percent in April 2011 and 5.0 percent in April 2012.  Meanwhile, underemployment rate went down by six percentage points, from 29.0 percent in April  2011 to 23.0 percent in April 2012.  (Tables 7a and 7b)

Other indicators on tourism

Based on the 2011 Philippine Tourism Satellite Account (PTSA) released by the NSCB, the tourism direct gross value added (TDGVA), which measures the value added of different industries in response to activities of both domestic and inbound visitors, was estimated to be PhP 571.3 billion in 2011, higher by 10.2 percent compared to  PhP 518.5 billion in the previous year.  In terms of the share to the country’s gross domestic product, the tourism sector contributed 5.9 percent to the economy in 2011.  The sector’s contribution to the economy has been growing steadily through the years, yielding an average of 5.8 percent  for the years 2000 to 2011.  (Table 8)

The tourism sector is also a large provider of employment in the country. Tourism-related industries employed about 3.8 million persons in 2011 or 10.3 percent of the total employment in the country for the period.  In particular, passenger transport provided the most number of jobs at 1.5 million.  Restaurants and similar industries was second, generating about  989,000 jobs in 2011. Employment generation for these two tourism characteristic industries also saw the fastest growth in 2011, both increasing by 6.8 percent compared to their levels in 2010. (Table 9)

Concluding remarks

The national government, local governments, and the private sector should work hand in hand to attain the targets in the tourism sector and be able to contribute immensely to inclusive growth and employment generation.  And in promoting the Philippines as a major tourist destination and in increasing our tourism competitiveness, we should not also forget about the ecological aspects/issues that have to be addressed if we want to sustain all our efforts in making tourism a driver of economic growth. 

While enhancements in the tourism infrastructure and facilities and in the tourism industry are  being programmed, there are also improvements that need to be done in terms of monitoring the tourism activities and generating better quality tourism statistics in the country.  This would serve as basis for evidence-based planning and decision making for the tourism sector in particular and for the Philippine economy in general.  

So if you are a local tourist, you are not just relaxing or enjoying the fun and adventures -  you are also contributing to the economy.  I am hoping that more of our tycoons, other than Gokengwei, can significantly invest in making this country more marketable not only to foreign tourists, but to local tourists as well. I also hope that our hotels can try to be more competitive with their accommodation costs as total revenues are a sum of unit prices multiplied by quantities. These hotels can certainly bring down their costs and get more volume, and still yield a nifty profit.

By the way, let me take this opportunity to hope that we shall all vote wisely on May 13!  Let us hope that the officials we get to elect, together with other current government officials, will be able to govern our country well, and inspire us to work harder at sustaining growth and development, especially the tourism sector!  And Happy Mother’s Day to all mothers!

Reactions and views are welcome thru email to the author at jrg.albert@nscb.gov.ph.

 

 

Filipino Version

Pagpapalakas Ng Ating Ekonomiya at Pagsustina ng Pang-ekonomiyang Paglago sa Pamamagitan ng Turismo
Ni Jose Ramon G. Albert, Ph.D.1

Kaalinsabay ng layuning magdala ng mas maraming mga dayuhang turista sa ating bansa, agresibong naglunsad ang Kagawaran ng Turismo o Department of Tourism (DOT) ng isang pandaigdigang kampanya ng turismo sa nakakahalinang slogan na “It’s more fun in the Philippines.” Matinding hinihikayat ang ating mga kababayan na maglakbay sa iba’t-ibang lugar sa ating bansa, lalo na’t mas mura nang lumipad sa mga panahon ngayon. Ilang buwan lang ang nakararaan ng tinanong ko ang isang taxi driver sa Singapore (sa panahon ng aking isang pribadong pagbisita doon) kung ano ang mga naririnig niya tungkol sa Pilipinas. Nabanggit ng taxi driver naririnig ninya ang Cebu (malamang dahil sa airline ni Gokongwei na siyang nagpasimuno para maging mas mura ang paglipad sa pamamagitan ng kanilang mga budget fares).

Ang atensyon na ibinigay sa ating bansa ng internasyonal na komunidad ay hindi limitado sa paglago ng ekonomiya ng ating bansa. Maraming tourist spot sa ating bansa ang nakakuha na rin ng pansin, tulad ng “The Farm” sa San Benito sa Batangas at ang El Nido Resorts sa Palawan. Ginawaran ang “The Farm” ng “Best Medical Wellness Resort” sa buong mundo ng International Tourismus Borse na ginanap noong Marso 2013 sa Berlin, Germany habang ang El Nido Resorts ay binigyan ng “Community Benefit Award” sa pamamagitan ng World Travel and Tourism Council na ginanap noong Abril 2013 sa Abu Dhabi.

Ang turismo ay ipinapalagay ng ating mga ekonomista bilang isa sa mga pangunahing inaasam na magpapanatili ng pag-unlad ng ekonomiya, dahil ang sektor ng turismo ay nag-aambag sa banyagang palitan ng receipts (Foreign Exchange receipts) at pinagkukunan ng ilang mga trabaho ng ating mga kababayan. Sa katunayan, kamakailan lang binanggit ng National Statistical Coordination Board (NSCB) sa pagpapahayag ng Official Poverty Statistics para sa unang anim na buwan ng 2012, ang Caraga kumpara sa lahat ng mga rehiyon sa ating bansa ay nagkaroon ng isang makabuluhang pagbaba sa bahagdan ng sambahayang nakalugmok sa kahirapan (household poverty incidence) mula sa unang semester ng 2009 (43.3 bahagdan) hanggang sa unang semester 2012 (34.1 bahagdan). Itinala ng National Economic and Development Authority (NEDA) na ang pagbaba na ito ay dahil  sa tumataas na industriya ng turismo. Kaya sa 2011-2016 Philippine Development Plan (PDP) ng NEDA, ang turismo ay kinikilala bilang isang napakaimportanteng sektor. Ang National Tourism Development Plan ng DOT ay naglaan din ng ilang mga targets para sa turismo. Kamakailan lamang naiulat na plano ng pamahalaan na gumastos ng kabuuang PhP 29 billion, ngayong taon (PhP 12 billion) at sa susunod na taon (PhP 17 billion). Malinaw na ang pagsisikap na ipagpabuti ang turismo ay hindi dapat nakasalalay lamang sa pambansa at lokal na pamahalaan. Kailangan ang aktibong partisipasyon ng pribadong sektor sa pagsusulong ng turismo. Habang nagtutulong-tulong ang pamahalaan at ang pribadong sektor, mahalagang suriin natin ang ilang istadistika hinggil sa turismo.

Bilang ng mga dumarating at bumibisita sa Pilipinas patuloy na tumataas

Batay sa mga pinakabagong estadistika ng DOT,  ang bilang ng mga dumarating na bisita (kasama pareho ang mga banyaga at mga Pinoys nasa ibayong dagat) ay umabot na sa 4 milyong marka sa unang pagkakataon. Umabot sa 4,272,811 ang mga bisita natin sa Pilipinas noong nakalipas na taong 2012. Halos inabot na ang target na 4.5 milyong mga bisita para sa taong 2012. Sa katunayan, sa huling tatlong taon, ang bilang ng mga bisitang dumarating ay pataas parati ang antas ng paggalaw, 16.7 bahagdan paglago sa 2010, 11.3 bahagdan noong 2011, at 9.1 bahagdan naman sa 2012. (Table 1)

Ang pinakamataas na nagbigay ng bilang ng mga dumating na  bisita noong 2012 ay ang East Asia, sa bilang na may 2,038,987, na bumubuo ng halos kalahati (47.7 bahagdan) ng kabuuang bilang ng mga bisita para sa taong 2012. Sumunod ang North America, na may 778,162 bisita o 18.2 bahagdan habang ang ating mga kalapit na bansa sa rehiyon ng ASEAN ay may bilang na 375,190 bisita o 8.8 bahagdan. (Table 2)

Ang tatlong nangungunang mga bansa na pinagmulan ng maraming bisita natin ay ang bansang Korea, sa bilang na 1,031,155 o 24.1 bahagdan, ang Estados Unidos o United States of America (USA) sa bilang na 652,626 o 15.3 bahagdan, at Japan sa bilang na 412,474 o 9.6 bahagdan. Ang tatlong bansang ito rin ang nasa  unang tatlong pwesto sa dami ng mga bisita sa bansa noong 2011. Sa mga nangungunang 12 bansa may pinakamaraming turista sa 2012, ang Malaysia ang nagkaroon ng pinakamataas na paglago ng dami ng bisita sa 24.8 bahagdan, na sinundan ng Taiwan sa 19.1 bahagdan at Australia sa 12.0 bahagdan. (Table 2)

Habang ang pagdating ng mga bisita sa ating bansa ay umunlad sa mga nakaraang taon, ang bilang nito ay mas mababa kumpara naman sa ilan sa ating mga kalapit na bansa. Ipinapakita ng datos na aming nakalap na ang Pilipinas ay marami pang dapat gawin kung gusto nating maging competitive sa pandaigdigang turismo. Kabilang sa walong mga bansa sa ASEAN, ang Pilipinas ay ikapito lamang.  Ang Malaysia ang may pinakamataas na antas ng dating ng turista sa 2011 sa 24,714,000, o 25.4 bahagdan. Pangalawa  ang Hong Kong na may 22,316,000 bisita o 23.0 bahagdan at pangatlo ay ang Thailand sa bilang na 19,230,000  o 19.8 bahagdan. Ilang taon na patuloy na nasa unang dalawang pwesto ang Malaysia at Hong Kong. (Tables 3a at 3b)

Sa mga tuntunin ng paggasta, ang average na pangaraw-araw na paggasta ng mga bisita noong 2012 ay nagkakahalaga ng US $ 92.99, pinakamataas na gastusin para sa pansamantalang tirahan na US $ 27.26 sa bawat araw, na sinusundan ng gastusin para sa pagkain/inumin sa halagang US $ 23.73, at gastusin para sa pamimili sa halagang US $ 20.61. Noong 2011, ang average na araw-araw na paggasta ay US $ 91.88, ang na may pinakamataas na gastusin para sa pamimili sa halagang  US $ 25.81 sa bawat araw, na sinusundan ng gastusin para sa pagkain/inumin sa halagang US $ 22.85 at gastusin para sa pansamantalang tirahan sa halagang US $ 22.82. Ang tagal ng pananatili ng mga bisita sa bansa ay may karaniwang bilang na 9.6 gabi noong 2012 at 8.0 na gabi noong 2011.  Base sa  kabuuan, ang mga istadistika ng DOT ay nagpakita na ang visitor receipts noong 2012 ay umabot sa  US $ 3.8 bilyon, mas mataas ng 27.5 bahagdan kumpara sa US $ 3.0 bilyon noong 2011. (Table 4)

Base sa mga datos noong 2012, ang mga buwan na may mataas na bilang ng mga dumating na bisita (kasama rito ang mga dayuhan at ang mga overseas Filipinos) ay  ang Disyembre na may bilang na 442,088, sinusundan ng  Enero na may 411,064, at ang Hulyo sa bilang na 376,948 mga bisita. Ganito rin ang mga buwan noong 2011.  Nanguna ang Disyembre na may pinakamataas na bilang, at sinusundan ito ng mga buwan ng Hulyo at Enero. (Table 2)

Kapag tinanong ang karamihang bumisita noong 2012, kung ano ang mga bagay na nagustuhan nila tungkol sa Pilipinas, humigit ng kaunti sa kalahati (52.6 bahagdan) ang nagbanggit tungkol sa  'mabuting pakikitungo at kabaitan ng mga tao'. Sumunod ay ang 'magandang sceneries /beach' na mas mababa sa 1/4 (22.6 bahagdan), at ang mga sumusunod: mabuting pagkain / alak / prutas; magagawang makita ang mga kamag-anak / kaibigan; magandang lugar para sa pagpapahinga; at magandang klima. Sa kabilang dako, isang-kapat (24.6 bahagdan) ng mga turista ang nagbanggit  na 'mabigat na trapiko' ang isang malaking bagay hindi nila gusto tungkol sa Pilipinas, kasunod ang air / water polusyon / maruming kapaligiran bilang  ikalima (17.3 bahagdan). Ang iba pang mga kadahilanan ay ang  kahirapan / beggars / kawalan ng trabaho at maulan / mahalumigmig / masamang panahon bukod sa iba pang mga bagay. Halos pareho rin ang mga sinabi ng mga bumisita sa Pilipinas noong taong 2011. (Table 4)

Pag-angat ng lokal na turismo; pagkilala sa mga pangunahing destinasyon

Batay sa ulat ng DOT, ang mga domestic traveller noong 2011 ay umabot sa 21,047,604 o pagtaas ng 23.6 bahagdan mula sa 17,030,447 noong 2010. Ang limang nangungunang destinasyon pang rehiyon ng mga lokal na mga biyahero noong 2011 ay ang CALABARZON sa bilang na 5,048,727, Bicol sa bilang na 2,671,572, Western Visayas sa bilang na 1,888,237, Hilagang Mindanao sa bilang na 1,579,227, at Gitnang Luzon sa bilang na 1,557,746. Sa destinasyong panglalawigan, ang mga lokal na turista ay mas pinili na pumunta sa Laguna sa bilang na 2,650,962, Camarines Sur sa bilang na 1,979,217, Cavite sa bilang na 1,767,025 , Zambales sa bilang na 1,134,221, at Cebu sa bilang na 1,111,296. (Table 5)

Para sa mahabang weekend sa panahon ng Abril hanggang Setyembre 2010, ang resulta mula sa 2010 Household Survey on Domestic Visitors (HSDV) ng National Statistics Office at DOT ay nagpapakita na ang mga Pilipino ay nakapaglalakbay sa panahon ng Mahal na Araw tuwing Abril, na may 1,306,000 mga biyahero . Pangalawa ay sa panahon ng Araw ng Paggawa tuwing Mayo, na may 903,000 mga biyahero at pangatlo ay ang panahon ng Eid al-Fitr kapag Setyembre, na may 582,000 mga biyahero.  (Table 6)

Ang datos mula sa DOT ay nagpapakita din na nagkaroon ng kabuuang 26,233,017 mga biyahero (banyagang manlalakbay, overseas Filipinos at lokal na manlalakbay) sa bansa noong 2011 o pagtaas ng 20.3 bahagdan mula sa 21,808,657 na mga biyahero noong 2010. Ang limang nangungunang rehiyon ay ang CALABARZON sa bilang na 5,390,742, sinusundan ng Bicol sa bilang na 3,413,610, Metro Manila sa bilang na 2,727,457, Central Visayas sa bilang na 2,610,757 at Western Visayas sa bilang na 2,453,691. Kabilang sa mga pangunahing destinasyong panlalawigan, ang Laguna , na sinusundan ng Camarines Sur, Cebu, Cavite, at Zambales. Para sa mga Foreign traveler, ang limang pangunahing destinasyon nila noong 2011 ay ang Cebu, Camarines Sur, Boracay, Laguna at Bohol. (Table 5)

Ang mga rehiyon na may pinakamalaking pagtaas ng kabuuang bilang ng bisita noong 2010-2011 ay ang Gitnang Luzon (189.1 bahagdan), Silangang Visayas (157.6 bahagdan), CALABARZON (45.7 bahagdan), Caraga (21.2 bahagdan), at Western Visayas (16.9 bahagdan). Sa kaso ng Caraga, nagkaroon ng malaking pagtaas sa domestic travelers sa Agusan del Sur, mula sa bilang na 8,731 noong 2010 at 70,900 noong 2011, kung saan makikita si Lolong ang pinakamalaking buwaya sa buong mundo mula sa pagkahuli nito noong Setyembre 2011. Si Lolong ay naging isang tourism attraction, na nagbigay ng pagkakakitaan ng rehiyon, ngunit sa kasamaang palad, ang buwaya ay namatay noong Pebrero ng taong ito. Bukod kay Lolong, ang iba pang mga atraksyon sa rehiyon ay ang Siargao Island sa Surigao del Norte, kung saan` ang bilang ng mga turistang nagpunta ay tumaas ng 23.9 bahagdan. (Table 5)

Tulad ng naunang nabanggit, ayon sa NEDA, ang sektor ng turismo ay nagkaroon ng pangunahing ginampanan sa pagbaba ng kahirapan sa rehiyon ng Caraga. Kapag ating titignan ang datos para sa Caraga mula sa Labor Force Survey ng NSO, mapapansin na tumaas ang dami ng may trabaho ng 3.4 bahagdan noong Abril 2011, na umabot ng 1,014,000 mula 981,000 noong Abril 2010. May mapapansin ding 3.3 bahagdan na pagtaas noong Abril 2012 kung kailan 1,047,000 ang may trabaho. Ang porsyento na walang trabaho ay nasa 4.9 bahagdan noong Abril 2011 at 5.0 bahagdan noong Abril 2012.  Samantalang ang underemployment rate naman ay bumaba ng anim na percentage points, mula 29.0 bahagdan noong Abril 2011 hanggang 23.0 bahagdan noong Abril 2012.  (Tables 7a and 7b)

Iba pang mga tagapagpabatid (indicator) sa turismo

Batay sa 2011 Philippine Tourism Satellite Account (PTSA) na ipinalabas ng NSCB, ang tourism direct gross value added (TDGVA), na siyang sumusukat ng halaga ng iba’t-ibang mga industriya bilang tugon sa mga aktibidad ng lokal na bisita at ang papasok ng mga bisita, na may tantiyang bilang na Php 571.3 bilyon noong 2011. Mas mataas ito ng 10.2 bahagdan kumpara sa Php 518.5 bilyon ng nakaraang taon. Sa mga tuntunin ng pagbabahagi sa kabuuang gross domestic product, ang sektor ng turismo ay nag-ambag ng 5.9 bahagdan sa ekonomiya noong 2011. Ang kontribusyon ng sektor ay patuloy na lumalago sa buong taon, na may average na 5.8 bahagdan para sa taong 2000 hanggang 2011. (Table 8)

Ang sektor ng turismo ay isang malaking pinagmumulan ng maraming trabaho sa ating bansa. Ang industryang may kaugnayan sa turismo ay nagbigay ng trabaho sa mahigit  3.8 milyong  tao noong 2011 o 10.3 bahagdan ng kabuuan. Partikular na ang pampasaherong transportasyon nagdulot ng 1.5 million sa bilang ng ating mga trabaho. Sumunod naman ang mga kainan at katulad na mga industriya, na siya namang lumikha ng 989,000 trabaho noong 2011. Ang mabilis na paglago ng paglikha ng trabaho sa dalawang tourism characteristic industries na ito ay kapansin-panisn. Parehong tumaas ng 6.8 bahagdan ito kumpara sa kanilang mga antas noong 2010. (Table 9)

Panghuling  pananalita

Ang pambansang pamahalaan, mga lokal na pamahalaan, at pribadong sektor ay dapat na magkaisa upang matamo ang mga target ng sektor ng turismo para makapag-ambag sa pagpapalago at pagkakaroon ng trabaho. At sa pagtataguyod ng Pilipinas bilang isang pangunahing destinasyon ng mga turista at pagpapalago ng tourism competitiveness, hindi rin natin dapat kalimutan ang tungkol sa aspetong pang-ekolohiya/mga isyu na dapat ipatungkol kung gusto nating mapanatili ang lahat ng ating pagsisikap na ang turismo ay maging isang katiwala sa paglago ng ekonomiya.

Habang ang mga pagpapahusay sa imprastraktura at mga kagamitan para sa industriya ng turismo ay ipinuprograma, may mga pagpapabuti na kinakailang ding gawin katulad ng pagsubaybay sa mga gawaing pangturismo at pagbuo ng mas mahusay na kalidad na estadistika ng turismo sa ating bansa. Ito ang magiging basehan ng mga evidence-based planning partikular na sa paggawa ng mga desisyon para sa sektor ng turismo at para sa ekonomiya ng Pilipinas sa pangkalahatan.

Kaya't kung ikaw ay isang lokal na turista, hindi ka lamang nagrerelaks o nagsasaya at nakikipagsapalaran – ikaw rin ay nag-aambag sa ekonomiya. Ako ay umaasa na higit pa sa ating mga tycoons, bukod kay Gokengwei, ay maaaring makabuluhang mamuhunan upang mas tangkilikin ang ating bansa hindi lamang ng mga banyagang turista pati na rin ang mga kababayan natin. Umaasa ako na ang ating mga hotels ay subukang maging competitive ang halaga ng pansamantalang tirahan para sa kabuuang kita  na ang kabuuang  presyo ng bawat  yunit ay pararamihin ayon sa dami. Ang mga hotels na ito ay maaring namang magpababa ng halaga upang makakuha ng mas marami at nang sa gayon ay magkaroon ng malakas na kita.

Sa pagkakataong ito, inaasahan ko na tayo ay boboto ayon sa matalinong pamamaraan sa darating na halalan sa Mayo 13! Umasa tayo na ang mga inihalal na opisyal, kasama pa ang ating ibang mga opisyal ng pamahalaan, ay mamumuno sa ating bansa ng maayos at magbibigay ng inspirasyon sa ating lahat upang makapagtrabaho para sa pagsustina ng ating paglago at pag-unlad, lalo na sa sektor ng turismo!  Nais ko rin  batiin ang lahat ng mga nanay natin ng isang “Happy Mother’s Day!

Kung kayo ay may reaksyon o ibang pananaw ukol sa artikulong ito, mangyari lamang na sumulat sa may akda sa email address na: jrg.albert@nscb.gov.ph.

________________________________

1 Secretary General of the National Statistical Coordination Board (NSCB). The NSCB, a statistical agency functionally attached to the National Economic and Development Authority (NEDA), is the highest policy making and coordinating body on statistical matters in the Philippines. Immediately prior to his appointment at NSCB, Dr. Albert was a Senior Research Fellow at the Philippine Institute for Development Studies, a policy think tank attached to NEDA. Dr. Albert finished summa cum laude with a Bachelor of Science degree in Applied Mathematics from the De La Salle University in 1988. He completed a Master of Science in Statistics from the State University of New York at Stony Brook in 1989 and a Ph.D. in Statistics from the same university in 1993. He is a Professorial Lecturer at the Decision Sciences and Innovation Department of Ramon V. Del Rosario College of Business, De La Salle University. He is also a past President of the Philippine Statistical Association, a Fellow of the Social Weather Stations, and an Elected Regular Member of the National Research Council of the Philippines.

This article was co-written by Cynthia S. Regalado and John Lourenze S. Poquiz, Statistical Coordination Officer VI and Statistical Coordination Officer III, respectively of the NSCB. This article was translated in Filipino by Assistant Secretary General Lina V. Castro and Virginia M. Bathan of NSCB. The authors thank Stephanie Rose R. Moscoso, Andrea C. Baylon, Candido J. Astrologo, Simonette Nisperos and Noel S. Nepomuceno of the NSCB, respectively, for the assistance in the preparation of the article. The views expressed in the article are those of the authors and do not necessarily reflect those of the NSCB and its Technical Staff.



comments powered by Disqus

 

Table 1. Visitor Arrivals to the Philippines: 2000-2012

Year Visitor Arrivals Percent Change
2000                                  1,992,169
2001                                  1,796,893 -9.8
2002                                  1,932,677 7.6
2003                                  1,907,226 -1.3
2004                                  2,291,347 20.1
2005                                  2,623,084 14.5
2006                                  2,843,345 8.4
2007                                  3,091,993 8.7
2008                                  3,139,422 1.5
2009                                  3,017,099 -3.9
2010                                  3,520,471 16.7
2011                                  3,917,454 11.3
2012                                  4,272,811 9.1

Source: Department of Tourism

 

 

Table 2.Visitor Arrivals to the Philippines by Country of Residence
January - December 2012


Source: National Statistical Coordination Board (NSCB)

 

 

Table 3a. Visitor Arrivals to ASEAN Countries: 2005-2011
(In thousands)

Country 2005 2006 2007 2008 2009 2010 2011
Cambodia             1,422             1,700             2,015             2,125             2,162             2,508             2,882
Hong Kong          14,773          15,821          17,154          17,319          16,926          20,085          22,316
Indonesia             5,002             4,871             5,506             6,234             6,324             7,000             7,650
Malaysia          16,431          17,547          20,973          22,052          23,656          24,577          24,714
Philippines             2,623             2,843             3,092             3,139             3,017             3,520             3,917
Singapore             7,079             7,588             7,957             7,778             7,489             9,161          10,390
Thailand          11,567          13,822          14,464          14,584          14,150          15,936          19,230
Vietnam             3,477             3,583             4,229             4,236             3,747             5,050             6,014
Total          62,374          67,775          75,390          77,467          77,471          87,837          97,113

Source: World Tourism Organization

 

 

Table 3b. Share of Countries to Total Visitor Arrivals: 2005-2011
(In percent)

Country 2005 2006 2007 2008 2009 2010 2011
Cambodia 2.3 2.5 2.7 2.7 2.8 2.9 3.0
Hong Kong 23.7 23.3 22.8 22.4 21.8 22.9 23.0
Indonesia 8.0 7.2 7.3 8.0 8.2 8.0 7.9
Malaysia 26.3 25.9 27.8 28.5 30.5 28.0 25.4
Philippines 4.2 4.2 4.1 4.1 3.9 4.0 4.0
Singapore 11.3 11.2 10.6 10.0 9.7 10.4 10.7
Thailand 18.5 20.4 19.2 18.8 18.3 18.1 19.8
Vietnam 5.6 5.3 5.6 5.5 4.8 5.7 6.2
Total 100.0             100.0             100.0             100.0             100.0             100.0             100.0

 

 

 

Table 4. Selected Statistics on Visitors to the Philippines

  2011 2012
A.   Travel Characteristics    
  Average Daily Expenditure (in US$)     
                   
    Accommodation 22.82 27.26
    Food/Beverage 22.85 23.73
    Guided Tour 0.32 0.31
    Entertainment and Recreation 15.19 14.40
    Local Transport 3.52 4.88
    Visits to Cultural/Historical Sites, Museums, 0.04 0.04
      National Parks, and Other Sites    
    Shopping 25.81 20.61
    Miscellaneous 1.34 1.75
                   
      Average Daily Expenditure 91.88 92.99
                   
  Average Length of Stay (in nights)  8.0 9.6
                   
B.   Estimated Visitor Receipts (in US$ million)     2,993.97 3,817.76
                   
C.   Attitudes Toward Visit to the Philippines     
     
  Things Liked Most About the Philippines (in percent)    
    Warm hospitality and kindness of people 51.2 52.6
    Beautiful sceneries/nice beaches 27.7 22.6
    Able to see loved ones/relatives/friends 7.8 8.7
    Good food/liquor/fruits 11.7 9.9
    Good climate 4.0 4.4
    Shopping opportunities 3.0 2.3
    Good accommodation/restaurant facilties and services 2.0 2.0
    Inexpensive/reasonable prices of commodities 1.3 1.1
    Good place for relaxation 2.0 4.5
     
  Things Disliked Most About the Philippines (in percent)    
    Heavy traffic 20.6 24.6
    Air/water pollution/dirty environment 16.5 17.3
    Poverty/beggars/unemployment 8.0 7.8
    Rainy/humid/bad weather 3.3 4.7
    Language barrier  2.0 2.0
    Crime incidents, poor peace and order situation 4.1 3.2
    People always asking for tip 2.4 1.8
    Delays in service/slow or lazy people 1.6 2.3
    Poor airport facilities 3.2 3.0
    Dishonest/reckless taxi drivers 2.4 3.3

Source: Department of Tourism

 

 

Table 5. Distribution of Regional Travellers in the Philippines
January- December 2011






 

Table 6. Number of Domestic Travelers During Long Holiday Weekends, Philippines: 2010

Long Holiday Weekends Total Domestic Visitors
Number Overnight Visitor
(In percent)
Day Visitor
(In percent)
Holy Week (April 1 to 4, 2010) 1,306 59.4 40.6
Labor Day (May 1 to 6, 2010) 903 49.0 51.0
Independence Day (June 11 to 13, 2010) 454 51.8 48.2
Ninoy Aquino Day/National Heroes' Day (August 18 to 30, 2010) 556 42.1 57.9
Eid al-Fitr (September 10 to 12, 2010) 582 44.4 55.6

Note: A traveler may report one or more holiday weekend.
Source: 2010 Household Survey on Domestic Visitors (HSDV), National Statistics Office and Department of Tourism

 

Table 7a. - Summary Statistics on Employment
Philippines: April 2010, 2011 and 2012
(In thousands except rates)

Indicator 2012 2011 2010 Increment Year-on-Year Growth Rate
2011 - 2012 2010 - 2011 2011 - 2012 2010 - 2011
Employed Persons Sector 37,841 36,820 35,413 1,021 1,407 2.8                      4.0
Agriculture, Fishery and Forestry 12,470 12,155 11,512 315 643 2.6                      5.6
Industry 5,913 5,619 5,487 294 132 5.2                      2.4
Services 19,457 19,045 18,414 412 631 2.2                      3.4
               
Class of  Worker              
Wage and salary of workers 20,998 20,250 19,283 748 967 3.7                      5.0
Employment in own family-operates farm or business 1,259 1,297 1,264 -38 33 -2.9                      2.6
Self-employed workers 11,071 10,904 10,686 167 218 1.5                      2.0
Workerd without pay in own family-operated farm of business 4,511 4,369 4,179 142 190 3.3                      4.5
               
Hours of Work              
Less than 40 Hours (Part-Time Employment) 16,192 13,677 12,959 2,515 718 18.4                      5.5
40 Hours and Over (Full-Time Employment) 20,836 22,480 21,715 -1,644 765 -7.3                      3.5
Did Not Work 813 663 738 150 -75 22.6                  (10.2)
Mean Hours of Work 39.2 40.9 41.2        
               
Region              
NCR 4,404 4,377 4,230 27 147 0.6                      3.5
CAR 733 721 699 12 22 1.7                      3.1
Region I 1,920 1,923 1,895 -3 28 -0.2                      1.5
Region II 1,487 1,454 1,354 33 100 2.3                      7.4
Region III 3,858 3,828 3,587 30 241 0.8                      6.7
Region IV-A 4,807 4,637 4,345 170 292 3.7                      6.7
Region IV-B 1,272 1,246 1,205 26 41 2.1                      3.4
Region V 2,258 2,058 2,059 200 -1 9.7  a 
Region VI 3,041 3,014 2,888 27 126 0.9                      4.4
Region VII 3,011 2,918 2,792 93 126 3.2                      4.5
Region VIII 1,831 1,686 1,677 145 9 8.6                      0.5
Region IX 1,417 1,394 1,379 23 15 1.6                      1.1
Region X 2,005 1,963 1,871 42 92 2.1                      4.9
Region XI 1,848 1,789 1,689 59 100 3.3                      5.9
Region XII 1,690 1,656 1,611 34 45 2.1 2.8
Caraga 1,047 1,014 981 33 33 3.3                      3.4
ARMM 1,211 1,142 1,150 69 -8 6.0 -0.7

Notes:
1. Due to the adoption of the 2009 Philippine Standard Industrial Classification (PSIC) starting January 2012 LFS, historical data between subsectors not strictly comparable. As such, data are presented at the sectoral levels only.
2. Details may not add to totals due to rounding of figures.

p Preliminary.
a Less than 0.1 percent.

Source: LABSTAT Updates (Vol. 16 No. 17), Bureau of Labor and Employment Statistics
Source of data: Labor Force Survey, National Statistics Office

 

 

Table 7b. - Labor Force, Employment, Unemployment and Underemployment
by Region, Philippines: April 2011 and 2012
(In thousands except rates)

Region Labor Force Employment Unemployment Underemployment
2012p 2011 2012p 2011 2012p 2011 2012p 2011
No. LFPR (%) No. LFPR (%) No. Rate (%) No. Rate (%) No. Rate (%) No. Rate (%) No. LFPR (%) No. LFPR (%)
                                 
Philippines 40,644 64.7 39,691 64.2 37,841 93.1 36,820 92.8 2,803 6.9 2,871 7.2 7,312 19.3 7,127 19.4
                                 
NCR 4,917 61.9 4,952 62.6 4,404 89.6 4,377 88.4 513 10.4 576 11.6 619 14.1 630 14.4
CAR 778 69.0 759 68.9 733 94.3 721 95.0 44 5.7 38 5.0 51 6.9 83 11.5
Region I 2,087 61.4 2,132 61.6 1,920 92.0 1,923 90.2 167 8.0 208 9.8 429 22.3 341 17.7
Region II 1,530 68.2 1,503 67.3 1,487 97.2 1,454 96.7 43 2.8 50 3.3 159 10.7 235 16.2
Region III 4,194 61.0 4,177 61.1 3,858 92.0 3,828 91.6 336 8.0 349 8.4 408 10.6 392 10.2
Region IV-A 5,269 65.1 5,153 64.7 4,807 91.2 4,637 90.0 462 8.8 516 10.0 726 15.1 829 17.9
Region IV-B 1,335 70.1 1,297 68.6 1,272 95.3 1,246 96.1 63 4.7 51 3.9 247 19.5 239 19.2
Region V 2,424 64.5 2,203 63.2 2,258 93.1 2,058 93.4 166 6.9 145 6.6 784 34.7 737 35.8
Region VI 3,270 64.7 3,263 64.7 3,041 93.0 3,014 92.4 229 7.0 249 7.6 764 25.1 704 23.4
Region VII 3,246 67.7 3,112 66.7 3,011 92.8 2,918 93.8 235 7.2 194 6.2 673 22.4 499 17.1
Region VIII 1,927 65.6 1,788 64.5 1,831 95.0 1,686 94.3 97 5.0 102 5.7 439 24.0 383 22.7
Region IX 1,478 68.1 1,440 63.6 1,417 95.9 1,394 96.8 61 4.1 46 3.2 367 25.9 297 21.3
Region X 2,094 71.1 2,044 70.6 2,005 95.8 1,963 96.0 89 4.2 81 4.0 535 26.7 683 34.8
Region XI 1,975 65.1 1,891 66.4 1,848 93.6 1,789 94.6 127 6.4 102 5.4 349 18.9 270 15.1
Region XII 1,770 67.1 1,724 65.5 1,690 95.5 1,656 96.1 80 4.5 69 4.0 358 21.2 349 21.1
Caraga 1,102 65.1 1,066 65.0 1,047 95.0 1,014 95.1 55 5.0 52 4.9 241 23.0 294 29.0
ARMM 1,247 55.9 1,186 55.7 1,211 97.1 1,142 96.3 36 2.9 44 3.7 162 13.4 162 14.2

Note: Details may not add to totals due to rounding of figures.
p Preliminary.
Source: LABSTAT Updates (Vol. 16 No. 17), Bureau of Labor and Employment Statistics
Source of data: Labor Force Survey, National Statistics Office

 

 

 

Table 8. Tourism Direct Gross Value Added (TDGVA) and Total Gross Domestic Product (GDP)
(at current prices; in million pesos)

  TDGVA % growth Total GDP % growth Share of TDGVA to GDP (in percent)
2000            210,144           3,580,714   5.9
2001            228,974 9.0         3,888,801 8.6 5.9
2002            246,877 7.8         4,198,345 8.0 5.9
2003            265,737 7.6         4,548,102 8.3 5.8
2004            300,475 13.1         5,120,435 12.6 5.9
2005            333,054 10.8         5,677,750 10.9 5.9
2006            365,837 9.8         6,271,157 10.5 5.8
2007            404,641 10.6         6,892,721 9.9 5.9
2008            443,305 9.6         7,720,903 12.0 5.7
2009            458,976 3.5         8,026,143 4.0 5.7
2010            518,465 13.0         9,003,480 12.2 5.8
2011            571,258 10.2         9,735,521 8.1 5.9
Annualized growth 9.5   9.5 5.8

Source: National Statistical Coordination BoardGrowth Rates (%)

 

Table 9. Tourism Direct Gross Value Added (TDGVA) and Total Gross Domestic Product (GDP)
(at current prices; in million pesos)

  2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
TOTAL EMPLOYMENT IN THE PHILIPPINES     27,775     29,154     30,062     30,627     31,611     32,312     32,962     33,564     34,089     35,060     36,047 37,191
TOURISM CHARACTERISTIC INDUSTRIES      2,669      2,724      2,799      2,940      3,077      3,136      3,217      3,359      3,415      3,547      3,694      3,823
Hotels and similars           78           76           79           86           92           98         101         103         109 115 119 127
Restaurants and similars         606         592         614         665         714         763         785         804         845 894         926 989
Passenger transport      1,106      1,157      1,181      1,262      1,326      1,339      1,356      1,419      1,415 1463 1489 1524
Travel agents, tour operators and tourism guides         109         124         126         127         137         142         163         172         177 175 181 185
Recreation, entertainment and cultural services         366         245         250         265         278         258         267         310         309 309 362 374
Retail trade on tourism-characteristic goods         179         205         219         219         229         240         245         248         252 263 276 277
Miscellaneous         226 325 330 318 301 297         300         302         309 328 341 348
                         
Share to Total Employment (in percent) 9.61% 9.3 9.3 9.6 9.7 9.7 9.8 10.0 10.0 10.1 10.2 10.3
                         
                       
WTTC Estimates      3,071      3,196      3,155      3,023      3,333      4,955      5,021      5,065      4,717      4,313 4,371  
% Share 11.1% 11.0 10.5 9.9 10.5 15.3 15.2 15.1 13.8 12.3 12.1  
                         
Source of data: Labor Force Survey, National Statistics Office
WTTC estimates for employment revised from 2005 as per WTTC 2011 report
Growth Rates (%)
    00-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
TOTAL EMPLOYMENT IN THE PHILIPPINES            5.0          3.1          1.9          3.2          2.2          2.0          1.8          1.6          2.8          2.8          3.2
TOURISM CHARACTERISTIC INDUSTRIES            2.1          2.8          5.0          4.7          1.9          2.6          4.4          1.7          3.9          4.1          3.5
Hotels and similars           (2.3)          3.8          8.2          7.5          6.8          2.9          2.3          5.1          5.9          3.5          6.8
Restaurants and similars           (2.3)          3.8          8.2          7.5          6.8          2.9          2.3          5.1          5.9          3.5          6.8
Passenger transport            4.6          2.1          6.9          5.1          1.0          1.3          4.7         (0.3)          3.4          1.8          2.3
Travel agents, tour operators and tourism guides          13.5          1.8          0.5          8.2          3.6        14.5          5.9          2.8         (0.8)          2.9          2.3
Recreation, entertainment and cultural services         (33.0)          1.8          6.2          4.9         (7.2)          3.4        16.3         (0.4)         (0.1)        17.3          3.2
Retail trade on tourism-characteristic goods          14.5          6.8         (0.2)          4.8          4.7          2.2          1.1          1.5          4.3          5.1          0.2
Miscellaneous          44.2          1.6         (3.9)         (5.3)         (1.4)          1.1          0.7          2.3          6.1          4.0          2.0

Source: National Statistical Coordination Board

 

 

 

Posted: 10 May 2013

Related Links

Press Releases

Announcements

Sexy Statistics
StatFocus
Statistically Speaking
 
For the Record
Media Services
Events
 
E-Newsletter
 
jobs@nscb.gov.ph
Bids, Quotations & Canvasses
Share ||
Discuss



             
  Email the Webmaster E-mail the webmaster Terms of Use Home • Top of Page  
 

1997-2014, Philippine Statistics Authority - National Statistical Coordination Board
Makati City, Philippines